Coogi is a fashion label known for its colourful knitwear founded in 1969 as Cuggi. The label was renamed in 1987 to sound more like an indigenous Australian name. While most famous for its expensive cost and textured knitwear (including many of the sweaters Bill Cosby worn on the Cosby Show in the 1980’s, the brand was popularized in the US as an Urban wear by rappers such as The Notorious B.I.G, Lil Boosie, Riff raff and OJ da Juiceman.